Founder & CEO
HubSync
After 20+ years driving technology innovation & investment at Deloitte and KPMG, John
launched a tax technology consultancy to develop next-generation solutions to
modernize standard tax preparation processes. John then launched HubSync with the
goal of changing how tax professionals work and how clients interact with CPA firms.
Prior to HubSync, John was the Partner-in-Charge of Tax Technology at Deloitte
developing sophisticated Tax applications and platforms. He managed a team of
technologists using the latest software engineering techniques and architectures to
deliver business value and drive digital transformation. John started his career at KPMG
where he was the Global Chief Information Officer and managed a technology team of
over 250 professionals along with over 300+ vendor resources
John loves a pour over coffee, his Havapoo, Winnie, the UNC Tar Heels, and working
out in his tricked-out home gym.
John has a BSBA and Masters of Accounting from the University of North Carolina at
Chapel Hill.
As AI capabilities expand, firms face a critical strategic decision: build custom AI solutions tailored to their workflows, or buy from a rapidly evolving vendor ecosystem. This session will break down the trade-offs between building and buying, including cost, speed, scalability, data control, and long-term flexibility. Hear how firms are evaluating their options and developing AI strategies that align with their growth, talent, and technology roadmaps.